Perspectives: Marketing Insights You Can Use Right Now

Driving Response and Conversion with 7 Multi-Channel, Multi-Touch Tips

Posted by Megan Allinson on Feb 22, 2018

Did you know that 33% of consumers regularly use more than three (3) channels when making purchases, yet only 14% of organizations claim their currently running coordinated campaigns across channels?1

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Topics: Direct Marketing, strategy, Creative Development, improve response

Bank marketing: Is content marketing missing from your marketing plan?

Posted by Laura Costello on Oct 14, 2014

AmeriFirst increased sales 5% by marrying content marketing with their traditional relationship strategies. 

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Topics: Bank Marketing, Banks, Internet Marketing, Inbound Marketing, Content Marketing, improve response, Bank Inbound Marketing

Bank Marketing: 7 Tips to Improve Small Business Lead Generation

Posted by Bruce McMeekin on Aug 15, 2014

If you are a bank marketing professional, you no doubt understand what a challenge it is to convince small business owners and CFO's that it's time to switch banks. Even developing enough doubt in the mind of a small business owner about their current situation to consider meeting with your bank is a difficult task.

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Topics: Bank Marketing, Financial Marketing, Banks, strategy, improve response, Bank Inbound Marketing, offers, data

Everything you need to know about data

Posted by Laura Costello on Feb 14, 2014

Data is a marketer’s most important asset, and today’s marketing data options are deeper and more complicated than ever before.  Join Bruce and Sam on March 3rd at the Direct Marketing Innovations Symposium in Cambridge, where they lead a session on New Options in B2B and B2C Lists.  They will cover the latest list strategies available to marketers trying to reach business and consumer targets through traditional and digital direct marketing channels.   

Topics will include:

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Topics: direct mail, NEDMA, Direct Marketing, strategy, improve response, data

How SMBs can improve DM Response with integrated Website

Posted by Sam Ricco on Apr 15, 2012
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Topics: direct mail, improve response, call to action