Perspectives: Marketing Insights You Can Use Right Now

Financial Brand Forum: Top 20 Takeaways

Posted by Rick Hall on May 25, 2016

Don’t distress. It’s apparently worse than it seems...but it’s the same as it has been.

Last week, BKM ventured out to Las Vegas to attend the Financial Brand Forum. It was impossible to miss the underlying passion that the Forum brings to their event; we're already talking about plans to head back next year.    

There is no question that financial marketers today face more headwinds than ever before. Not only are the industry challenges as onerous as ever but now bank marketers must respond to a mobile world that dictates what all customers expect. Aren’t we just talking about only how we compare to the other banks in our market? Nope! And it won’t be that case ever again.

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Topics: Financial Marketing, Banking and Financial Services, Financial Brand

Will you be traveling to The Financial Brand Forum 2016?

Posted by Rick Hall on May 10, 2016

BKM will be there!

Bruce McMeekin and Rick Hall are looking forward to attending the Financial Brand Forum next week in Las Vegas, from May 16th -18th.

If you are also planning to attend, let us know - it would be great to coordinate a time to see you while we're there! Either way, stay tuned - we will be sharing our thoughts and key takeaways through our blog and via twitter (@BKMMarketing) both during and following the Forum. 

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Topics: Banking and Financial Services, Financial Brand