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FEATURED ARTICLE:
How can you best integrate direct mail with digital marketing?

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Direct Mail Marketing, Bank Marketing, Direct Marketing, Financial Marketing, Marketing Strategies, Strategic Marketing, Digital Marketing Agency

Planning For Our Return

For the last three months the BKM Marketing team has been working remotely, just as much of the country has. As Massachusetts prepares to enter phase two of reopening, we too are getting...

Direct Mail Marketing, Bank Marketing, Direct Marketing, Financial Marketing, Marketing Strategies, Strategic Marketing, Digital Marketing Agency
By Bruce McMeekin
Looking into a bank Read More

Bank Marketing, Direct Marketing, Marketing For Banks, Financial Marketing, Bank Communications, Strategic Marketing, Marketing For Financial Services, Community Banks

From BAU to Crisis. Now's the time to overcommunicate, and not just digitally.

Pivoting. What bank marketers need to know. No, this is not a how-to guide for what to do as a bank marketer in the light of an unprecedented reality for our financial system. It is also...

Bank Marketing, Direct Marketing, Marketing For Banks, Financial Marketing, Bank Communications, Strategic Marketing, Marketing For Financial Services, Community Banks
By Rick Hall
BKM Marketing working from home_social distancing Read More

Direct Mail Marketing, Bank Marketing, Direct Marketing, Financial Marketing, Marketing Strategies, Strategic Marketing, Digital Marketing Agency

Returning To Our Virtual Roots For A While

During these uncertain times, I want to assure you that the BKM Marketing team continues to work hard for you, and we will continue to fulfill our daily commitments without interruption. We...

Direct Mail Marketing, Bank Marketing, Direct Marketing, Financial Marketing, Marketing Strategies, Strategic Marketing, Digital Marketing Agency
By Bruce McMeekin
BKM Marketing on BAI.org Read More

Direct Mail Marketing, Bank Marketing, Direct Marketing, Fintech, Marketing For Banks, Financial Marketing, Bank Merger, Bank Communications, Marketing Strategies, Strategic Marketing, Digital Marketing Agency, Small Business Marketing, Marketing For Financial Services

Evaluating fintech? Top 4 Questions to Ask by BKM on BAI.org

The promise of fintech can be exciting. It can improve both front and back offices. But bankers should use prudence when considering new technology. Rick Hall, our Managing Director of the...

Direct Mail Marketing, Bank Marketing, Direct Marketing, Fintech, Marketing For Banks, Financial Marketing, Bank Merger, Bank Communications, Marketing Strategies, Strategic Marketing, Digital Marketing Agency, Small Business Marketing, Marketing For Financial Services
By Katie Pinabell
FinTech_9 Questions to ask Read More

Bank Marketing, Direct Marketing, Fintech, Marketing For Banks, Financial Marketing, Bank Merger, Bank Communications, Marketing Strategies, Strategic Marketing, Digital Marketing Agency, Small Business Marketing, Marketing For Financial Services, International Banker

Find the perfect tech fit for your bank by asking vendors these 9 questions.

The rate of technology change facing Banks and Credit Unions today is unprecedented. At the same time, the challenges facing prioritization for selecting from these solutions is more...

Bank Marketing, Direct Marketing, Fintech, Marketing For Banks, Financial Marketing, Bank Merger, Bank Communications, Marketing Strategies, Strategic Marketing, Digital Marketing Agency, Small Business Marketing, Marketing For Financial Services, International Banker
By Megan Allinson
Employee-First-Methodology-1170x650 Read More

Direct Mail Marketing, Bank Marketing, Direct Marketing, Marketing For Banks, Financial Marketing, Bank Merger, Bank Communications, Marketing Strategies, Strategic Marketing, Digital Marketing Agency, Marketing For Financial Services, Bank Merger Marketing, International Banker

Adopt an employee-first methodology during a bank merger

Federal regulators are becoming more and more receptive to large bank deals — bank merger approvals have sped up under the Trump administration. As the landscape resets to include larger...

Direct Mail Marketing, Bank Marketing, Direct Marketing, Marketing For Banks, Financial Marketing, Bank Merger, Bank Communications, Marketing Strategies, Strategic Marketing, Digital Marketing Agency, Marketing For Financial Services, Bank Merger Marketing, International Banker
By Megan Allinson
Man at Mailbox with phone Read More

Direct Mail Marketing, Bank Marketing, Direct Marketing, Marketing For Banks, Financial Marketing, Bank Communications, Marketing Strategies, Strategic Marketing, Digital Marketing Agency, Marketing For Financial Services, Forbes

The Secret Sauce Behind Direct Mail's Resurgence, as originally seen in Forbes.

Savvy marketers are discovering that direct mail is more powerful than ever, especially when they're microtargeting new customers and building deeper relationships with existing customers....

Direct Mail Marketing, Bank Marketing, Direct Marketing, Marketing For Banks, Financial Marketing, Bank Communications, Marketing Strategies, Strategic Marketing, Digital Marketing Agency, Marketing For Financial Services, Forbes
By Megan Allinson
[5] Tips to Enhance Your Bank's Sales and Marketing Initiatives with BKM Marketing Read More

Bank Marketing, Financial Marketing, Community Banks

Enhance Your Bank's Sales and Marketing Initiatives: 5 Tips

Part three of a three part observation series In my last post we examined a few ways that banks can elevate the role of data in their marketing programs to begin the process of gaining...

Bank Marketing, Financial Marketing, Community Banks
By Rick Hall
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