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How can you best integrate direct mail with digital marketing?
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Navigating the Customer Journey to Move Prospects Through the Funnel
Navigating the Customer Journey: Using Direct Mail and Digital Marketing to Move Prospects Through the Funnel Guiding potential customers through the sales funnel effectively is crucial for...
Marketing Strategies,
Direct Mail,
Digital Marketing
The Power of Time Management in Agency Success
In a recent Forbes article titled "18 Habits Agency Leaders Love to See Among Team Members and Why," Bruce McMeekin, CEO of BKM Marketing, was featured for his insights on using time...
Marketing Strategies,
Forbes,
Agency Partners
Optimize Direct Mail ROI with Digital Retargeting
How to Optimize Direct Mail Campaigns with Digital Retargeting Direct mail is a powerful marketing tool, but its effectiveness can be even greater when paired with digital strategies. One...
Marketing Strategies,
Direct Mail
![[7] Tips to Track Your Competition's Marketing | BKM Marketing](https://www.bkmmarketing.com/hubfs/BKM-Marketing-Banner-7-Ways-Track-Competition.jpg)
Seven Ways to Track your Competition's Marketing
Monitoring your competitors' marketing activity is an excellent strategy to maintain a competitive edge. It may seem daunting, but it's actually quite simple. Here are seven valuable tips...
Marketing Strategies,
Strategic Marketing,
Small Business Marketing
Why Banks Will Thrive in a Cookieless World
With the phasing out of third-party cookies by major web browsers, banks will have to find alternative ways to collect customer data and deliver personalized experiences.
Bank Marketing,
Marketing Strategies,
Digital Marketing
[6] Steps to Understand + Connect with Your Audience
Advertising is deeply intricate — both marketers and consumers have more data, channels, and technologies to choose from than ever before. Unfortunately, most marketers don't know how their...
Direct Marketing,
Marketing Strategies,
Strategic Marketing,
Digital Marketing Agency
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Direct Mail Marketing, Bank Marketing, Direct Marketing, Marketing For Banks, Financial Marketing, Bank Communications, Marketing Strategies, Strategic Marketing, Digital Marketing Agency, Small Business Marketing, Marketing For Financial Services, MarTech Advisor
Six Steps to Help You Connect with your Audience
The path to increasing sales starts with effective customer and prospect engagement. Here are six steps you can take to help understand and enhance connections with your audience, as...
Direct Mail Marketing,
Bank Marketing,
Direct Marketing,
Marketing For Banks,
Financial Marketing,
Bank Communications,
Marketing Strategies,
Strategic Marketing,
Digital Marketing Agency,
Small Business Marketing,
Marketing For Financial Services,
MarTech Advisor
USPS Informed Delivery: The Secret to High-Performing Direct Mail
Direct mail already powers marketing results that provide a high return on investment for savvy brands that use the medium wisely. And with the U.S. Postal Service’s recent launch of...
Direct Marketing,
Marketing Strategies,
Strategic Marketing,
Digital Marketing Agency
ESG Criteria | What they are & Why they are important
It’s nearly impossible today to focus any content around sustainability and not touch upon ESG - especially for companies like ours (BKM Marketing), with a client base that is deeply rooted...
Direct Marketing,
Marketing Strategies,
Strategic Marketing,
Net Zero Now
![[3] Three tips to maximize your budget by improving your targeting by BKM Marketing](https://www.bkmmarketing.com/hubfs/Businessman%20looking%20forward%20with%20binoculars%20cloudy%20background%20and%20graphs%2c%20charts%20around.jpeg)
[3] Tips to Maximize Your Budget by Improving Your Bank's Targeting
While I first wrote about defining your target market to stretch your marketing budget in late 2020, its underlying message has never been proven more true. As marketers, we continue to...
Bank Marketing,
Direct Marketing,
Marketing Strategies,
Strategic Marketing
