BKM Marketing Named a 2026 Inc. Power Partner
An award decided by our clients HINGHAM, Mass., October 20, 2026 – BKM Marketing, a Hingham, Massachusetts agency delivering integrated marketing, strategic marketing solutions and...
Can You Tell When an AI Engine Sent Someone to Your Site?
Sometimes, and we can see more than we could a year ago. If someone clicks straight from ChatGPT, Gemini, Claude or another AI platform to your website, that visit can usually be identified...
What has to be true about your data before marketing can be measured?
A bank tells me they can't measure the campaign. I ask three questions and we almost never make it as far as the analytics. That's not a measurement problem. It's a definition problem...
![[7] Tips to Track Your Competition's Marketing | BKM Marketing](https://www.bkmmarketing.com/hubfs/BKM-Marketing-Banner-7-Ways-Track-Competition.jpg)
Seven Ways to Track your Competition's Marketing
Monitoring your competitors' marketing activity is an excellent strategy to maintain a competitive edge. It may seem daunting, but it's actually quite simple. Here are seven valuable tips...
To Use Your Marketing Data Efficiently - Make Sure It’s Accurate
The use of marketing data has become increasingly important for businesses to make informed decisions and drive growth. However, it is crucial that this data is accurate in order to be used...
[6] Steps to Understand + Connect with Your Audience
Advertising is deeply intricate — both marketers and consumers have more data, channels, and technologies to choose from than ever before. Unfortunately, most marketers don't know how their...
Read More
Direct Mail Marketing, Bank Marketing, Direct Marketing, Marketing For Banks, Financial Marketing, Bank Communications, Marketing Strategies, Strategic Marketing, Digital Marketing Agency, Small Business Marketing, Marketing For Financial Services, MarTech Advisor
Six Steps to Help You Connect with your Audience
The path to increasing sales starts with effective customer and prospect engagement. Here are six steps you can take to help understand and enhance connections with your audience, as...
USPS Informed Delivery: The Secret to High-Performing Direct Mail
Direct mail already powers marketing results that provide a high return on investment for savvy brands that use the medium wisely. And with the U.S. Postal Service’s recent launch of...
ESG Criteria | What they are & Why they are important
It’s nearly impossible today to focus any content around sustainability and not touch upon ESG - especially for companies like ours (BKM Marketing), with a client base that is deeply rooted...
![[3] Three tips to maximize your budget by improving your targeting by BKM Marketing](https://www.bkmmarketing.com/hubfs/Businessman%20looking%20forward%20with%20binoculars%20cloudy%20background%20and%20graphs%2c%20charts%20around.jpeg)
[3] Tips to Maximize Your Budget by Improving Your Bank's Targeting
While I first wrote about defining your target market to stretch your marketing budget in late 2020, its underlying message has never been proven more true. As marketers, we continue to...
