How to Lower Printing Costs: Part #2 - “Gang Printing” - Combining Print Runs for Multiple Items
Next to postage, printing is often the next most costly element of a direct mail campaign. Lower your printing costs and your ROI will skyrocket, making your campaigns much more profitable - turning you into an office hero. In this series, I will review 5 ways to reduce your printing costs without sacrificing response rates.
Many of our clients love self-mailers and request them often. They are a cost-effective, versatile and user-friendly direct mail option. Whether you are designing a new self-mailer or re-printing one that you used in the past, it is important to note the considerable changes to the postal regulations that went into effect in January 2013. The old rules were in place for quite some time so it would be easy to overlook the changes…but miss something and you can find yourself losing all of your automation discounts and paying a much higher postage rate.