Perspectives: Marketing Insights You Can Use Right Now

How to Lower Printing Costs: Part #2

Posted by Sam Ricco on Jul 11, 2013

How to Lower Printing Costs: Part #2 - “Gang Printing” - Combining Print Runs for Multiple Items 

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Topics: direct mail, printing, Direct Marketing, direct mail advertising, self-mailer

Direct Mail: How to Lower Printing Costs – A 5-Part Series

Posted by Sam Ricco on Jun 14, 2013

Next to postage, printing is often the next most costly element of a direct mail campaign.  Lower your printing costs and your ROI will skyrocket, making your campaigns much more profitable - turning you into an office hero.  In this series, I will review 5 ways to reduce your printing costs without sacrificing response rates.

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Topics: direct mail, Direct Marketing, direct mail regulations, USPS, self-mailer

Direct Mail: When a Self-Mailer is No Longer a Self-Mailer

Posted by Sam Ricco on Apr 26, 2013

Many of our clients love self-mailers and request them often.  They are a cost-effective, versatile and user-friendly direct mail option.  Whether you are designing a new self-mailer or re-printing one that you used in the past, it is important to note the considerable changes to the postal regulations that went into effect in January 2013.  The old rules were in place for quite some time so it would be easy to overlook the changes…but miss something and you can find yourself losing all of your automation discounts and paying a much higher postage rate.

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Topics: direct mail, direct mail regulations, direct mail advertising, self-mailer