How to Lower Printing Costs, Part #5: It's all about Design
Working with great creative professionals is one of the most exciting parts of my job. The magic they impart is incredible. Hand them a creative brief and they come back with cool designs,...
Internet Marketing: Key Takeaways from Inbound 2013
It's hard to believe that two weeks has passed since Inbound 2013 came to a close. We are lucky enough to be local to the event and the four very full days at the Hynes Convention Center...
How to Lower Printing Costs: Part #4, Digital Printing
As more and more commercial printers are increasing their digital options (it is rare to find a printer that does not have some kind of digital press) the price of digital printing...
How to Lower Printing Costs Part #3 – Microtargeting
Long gone are the days of macro marketing – when one message or offer was effective for an entire campaign. These days, with the all of the great database marketing tools and techniques we...
How to Lower Printing Costs: Part #2
How to Lower Printing Costs: Part #2 - “Gang Printing” - Combining Print Runs for Multiple Items
Direct Mail: How to Lower Printing Costs – A 5-Part Series
Next to postage, printing is often the next most costly element of a direct mail campaign. Lower your printing costs and your ROI will skyrocket, making your campaigns much more profitable...
Internet Marketing: 3 Reasons to Add Video to Your Business’ Website
It’s happened to all of us. You’re innocently searching the web for something that should take 3 minutes to find when you stumble upon a video that somehow sucks you in…and before you know...
Internet Marketing: Why start a blog, anyway?
Starting a blog can be difficult for a number of reasons. Many organizations have avoided doing so for so long, and have finally read something where they have been told how important it...
Direct Mail: The Multi Touch vs. Single Touch Direct Mail Debate
One of the most frequently asked questions I get from clients about direct mail options is “Should we mail to the same audience multiple times or just once?”. The answer I tell everyone is...
Internet Marketing: What's all this buzz about "Creating Content"?
Over the past decade or so, the word "content" has become increasingly popular in the world of marketing. Marketers have always needed a bit of a creative edge - and that is becoming even...
