How to Lower Printing Costs Part #3 – Microtargeting
Long gone are the days of macro marketing – when one message or offer was effective for an entire campaign. These days, with the all of the great database marketing tools and techniques we...
How to Lower Printing Costs: Part #2
How to Lower Printing Costs: Part #2 - “Gang Printing” - Combining Print Runs for Multiple Items
Direct Mail: How to Lower Printing Costs – A 5-Part Series
Next to postage, printing is often the next most costly element of a direct mail campaign. Lower your printing costs and your ROI will skyrocket, making your campaigns much more profitable...
Internet Marketing: 3 Reasons to Add Video to Your Business’ Website
It’s happened to all of us. You’re innocently searching the web for something that should take 3 minutes to find when you stumble upon a video that somehow sucks you in…and before you know...
Internet Marketing: Why start a blog, anyway?
Starting a blog can be difficult for a number of reasons. Many organizations have avoided doing so for so long, and have finally read something where they have been told how important it...
Direct Mail: The Multi Touch vs. Single Touch Direct Mail Debate
One of the most frequently asked questions I get from clients about direct mail options is “Should we mail to the same audience multiple times or just once?”. The answer I tell everyone is...
Internet Marketing: What's all this buzz about "Creating Content"?
Over the past decade or so, the word "content" has become increasingly popular in the world of marketing. Marketers have always needed a bit of a creative edge - and that is becoming even...
Internet Marketing: Thoughts on NEDMA 2013
This post is part of a series about Internet Marketing.
Direct Mail: Picture Permit Indicia. Picture Perfect or Underdeveloped?
This is part of an ongoing series of posts relating to the direct mail industry Some of you may have heard that the Post Office is now offering a custom direct mail indicia option that can...
Bank Marketing: Why are there still 7,083 banks in the U.S.?
This is the first in an occasional series about the evolution of bank marketing.
