Bank Marketing: 7 Tips to Improve Small Business Lead Generation
If you are a bank marketing professional, you no doubt understand what a challenge it is to convince small business owners and CFO's that it's time to switch banks. Even developing enough...
Everything you need to know about data
Data is a marketer’s most important asset, and today’s marketing data options are deeper and more complicated than ever before. Join Bruce and Sam on March 3rd at the Direct Marketing...
An MLK Day Tribute to Optimism
Martin Luther King, Jr. fought for the civil liberties of all Americans. His "I have a dream" speech ranks among the most prolific optimistic visions in American History. If you think...
Bank Merger Communications: Printing and Mailing
As with any bank merger communication plan, hard copy printed and mailed communications are critical elements to the overall campaign. Not only are hard copy communications necessary for...
Bank Merger Communications: Creative Development
Creative development is a part of any major communications process. Image, text, and video elements can all play a role in marketing programs, but in bank merger communications it's...
Bank Merger Communications: Strategy and Process Design
Mergers can be complex, but the best bank merger communications are simple and transparent. It's essential to understand when to communicate, what to communicate, and to whom you should...
5 Reasons Why Colleges and Universities Should Use Inbound Marketing
In 2013, most admissions and advancement professionals at higher education institutions have probably heard the terms "content marketing" or “inbound marketing,” but may not have a solid...
How to Lower Printing Costs, Part #5: It's all about Design
Working with great creative professionals is one of the most exciting parts of my job. The magic they impart is incredible. Hand them a creative brief and they come back with cool designs,...
Internet Marketing: Key Takeaways from Inbound 2013
It's hard to believe that two weeks has passed since Inbound 2013 came to a close. We are lucky enough to be local to the event and the four very full days at the Hynes Convention Center...
How to Lower Printing Costs: Part #4, Digital Printing
As more and more commercial printers are increasing their digital options (it is rare to find a printer that does not have some kind of digital press) the price of digital printing...
