How can you reduce customer attrition in your upcoming bank merger?
The most critical factor and thus the most important part of a bank merger is making sure the value of the merger doesn’t walk out the door. Literally, preventing customers from leaving the...
What are the critical steps to leading a successful bank merger?
Few business challenges require more forethought than merging two financial institutions. Between consolidating systems, reviewing brand implications, evaluating locations, assessing...
Bank marketing: Is content marketing missing from your marketing plan?
AmeriFirst increased sales 5% by marrying content marketing with their traditional relationship strategies.
Bank Marketing: 7 Tips to Improve Small Business Lead Generation
If you are a bank marketing professional, you no doubt understand what a challenge it is to convince small business owners and CFO's that it's time to switch banks. Even developing enough...
Everything you need to know about data
Data is a marketer’s most important asset, and today’s marketing data options are deeper and more complicated than ever before. Join Bruce and Sam on March 3rd at the Direct Marketing...
An MLK Day Tribute to Optimism
Martin Luther King, Jr. fought for the civil liberties of all Americans. His "I have a dream" speech ranks among the most prolific optimistic visions in American History. If you think...
Bank Merger Communications: Printing and Mailing
As with any bank merger communication plan, hard copy printed and mailed communications are critical elements to the overall campaign. Not only are hard copy communications necessary for...
Bank Merger Communications: Creative Development
Creative development is a part of any major communications process. Image, text, and video elements can all play a role in marketing programs, but in bank merger communications it's...
Bank Merger Communications: Strategy and Process Design
Mergers can be complex, but the best bank merger communications are simple and transparent. It's essential to understand when to communicate, what to communicate, and to whom you should...
5 Reasons Why Colleges and Universities Should Use Inbound Marketing
In 2013, most admissions and advancement professionals at higher education institutions have probably heard the terms "content marketing" or “inbound marketing,” but may not have a solid...
