FEATURED ARTICLE:
Climate change. We know what to do – we just need to do it.
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Redefining How to Make Your Bank Merger Succeed
The US banking industry has seen a relatively consistent consolidation rate of 5% over recent years. Prior to the pandemic hitting the industry beginning in March, analysts were touting...
Bank Marketing,
Bank Merger Marketing
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Bank Marketing, Direct Marketing, Marketing For Banks, Financial Marketing, Bank Communications, Strategic Marketing, Marketing For Financial Services, Community Banks
From BAU to Crisis. Now's the time to overcommunicate, and not just digitally.
Pivoting. What bank marketers need to know. No, this is not a how-to guide for what to do as a bank marketer in the light of an unprecedented reality for our financial system. It is...
Bank Marketing,
Direct Marketing,
Marketing For Banks,
Financial Marketing,
Bank Communications,
Strategic Marketing,
Marketing For Financial Services,
Community Banks
Before you get to the customer journey, understand the customer experience.
“Customer journey” has already become one of financial marketing’s most popular buzzwords of the year. It seems you can’t have a conversation about banking, read a marketing strategy...
Bank Marketing
Bank Marketing: 5 steps to take now as you prepare for 2017
Those turning leaves mean it’s planning season On one hand, 2016 has flown by – early signs of leaves changing colors here in New England coupled with debates on the validity of the...
Bank Marketing
The newest internet sensation is...a credit card?
During a week where the banking news cycle felt an awful lot like the current presidential campaign - with provocative coverage of items like the a cross-sell fiasco, calls for...
Bank Marketing
Bank mergers: Key activities to make the deal successful.
One of the areas that we noted in our annual outlook in January was the fact that all signs were pointing to an anticipated increase in the number of bank mergers in 2016. While most of the...
Bank Marketing
Financial Brand Forum: Top 20 Takeaways
Don’t distress. It’s apparently worse than it seems...but it’s the same as it has been. Last week, BKM ventured out to Las Vegas to attend the Financial Brand Forum. It was impossible to...
Bank Marketing
Will you be traveling to The Financial Brand Forum 2016?
BKM will be there! Bruce McMeekin and Rick Hall are looking forward to attending the Financial Brand Forum next week in Las Vegas, from May 16th -18th. If you are also planning to attend, ...
Bank Marketing
Enhance Your Bank's Sales and Marketing Initiatives: 5 Tips
Part three of a three part observation series In my last post we examined a few ways that banks can elevate the role of data in their marketing programs to begin the process of gaining...
Bank Marketing
Five Steps to Jump Start Your Bank Marketing Data Strategy
Understanding Strategy Makes for Better Marketing Execution and Sales Results, Part Two Part two of a three part observation series In my first post I started the discussion around the need...
Bank Marketing,
Direct Marketing
