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FEATURED ARTICLE:
To Use Your Marketing Data Efficiently - Make Sure It’s Accurate

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Bank Marketing, Direct Marketing

Five Steps to Jump Start Your Bank Marketing Data Strategy

Understanding Strategy Makes for Better Marketing Execution and Sales Results, Part Two Part two of a three part observation series In my first post I started the discussion around the need...

Bank Marketing, Direct Marketing
By Rick Hall
Understanding Strategy Makes for Better Bank Marketing Execution and Sales Results

Part one of a three part observation series Over the past twenty years, it has continually amazed me just how vigorously discussed and overthought the sales process (including the marketing...

Bank Marketing
By Rick Hall
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Bank Marketing

One last 2016 outlook: 3 major bank marketing drivers

Change in banking isn't coming...it's here! So we are almost one month into the New Year and by now, all of us have consumed a wide variety of 2016 outlooks from the best prognosticators...

Bank Marketing
By Rick Hall
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