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FEATURED ARTICLE

How can you best integrate direct mail with digital marketing?

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[5] Tips to Enhance Your Bank's Sales and Marketing Initiatives with BKM Marketing Read More

Bank Marketing, Financial Marketing, Community Banks

Enhance Your Bank's Sales and Marketing Initiatives: 5 Tips

Part three of a three part observation series In my last post we examined a few ways that banks can elevate the role of data in their marketing programs to begin the process of gaining...

Bank Marketing, Financial Marketing, Community Banks
By Rick Hall
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Bank Marketing, Direct Marketing

Five Steps to Jump Start Your Bank Marketing Data Strategy

Understanding Strategy Makes for Better Marketing Execution and Sales Results, Part Two Part two of a three part observation series In my first post I started the discussion around the need...

Bank Marketing, Direct Marketing
By Rick Hall
Understanding Strategy Makes for Better Bank Marketing Execution and Sales Results

Part one of a three part observation series Over the past twenty years, it has continually amazed me just how vigorously discussed and overthought the sales process (including the marketing...

Bank Marketing
By Rick Hall
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Bank Marketing

One last 2016 outlook: 3 major bank marketing drivers

Change in banking isn't coming...it's here! So we are almost one month into the New Year and by now, all of us have consumed a wide variety of 2016 outlooks from the best prognosticators...

Bank Marketing
By Rick Hall
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