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Enhance Your Bank's Sales and Marketing Initiatives: 5 Tips
Part three of a three part observation series In my last post we examined a few ways that banks can elevate the role of data in their marketing programs to begin the process of gaining...
Bank Marketing,
Financial Marketing,
Community Banks
Five Steps to Jump Start Your Bank Marketing Data Strategy
Understanding Strategy Makes for Better Marketing Execution and Sales Results, Part Two Part two of a three part observation series In my first post I started the discussion around the need...
Bank Marketing,
Direct Marketing
Understanding Strategy Makes for Better Bank Marketing Execution and Sales Results
Part one of a three part observation series Over the past twenty years, it has continually amazed me just how vigorously discussed and overthought the sales process (including the marketing...
Bank Marketing
One last 2016 outlook: 3 major bank marketing drivers
Change in banking isn't coming...it's here! So we are almost one month into the New Year and by now, all of us have consumed a wide variety of 2016 outlooks from the best prognosticators...
Bank Marketing
