Digital Operations & Technology Director
Kelly builds the systems underneath BKM's client work: HubSpot architecture, data integrity, closed-loop attribution, lifecycle automation and lead scoring, and the executive dashboards that make marketing performance legible to a board.
She scaled her first company to $5 million in revenue in under three years, and that experience shapes how she approaches client systems — practical, focused on execution, and sceptical of infrastructure that nobody ends up using. Her technical work now covers AEO infrastructure alongside CRM and integrations, connecting what a campaign spends to what it closes.
Kelly holds a Juris Doctor, which shows in how she treats data architecture: as something to be structured precisely rather than assembled and hoped over. She also runs workshops applying peak performance and flow state research to how business owners manage their own working day.
