Digital Operations & Technology Director
Kelly builds the systems underneath BKM's client work: HubSpot architecture, data integrity, closed-loop attribution, lifecycle automation and lead scoring, and the executive dashboards that make marketing performance legible to a board.
She scaled her first company to $5 million in revenue in under three years, and that experience shapes how she approaches client systems — practical, focused on execution, and sceptical of infrastructure that nobody ends up using. Her technical work now covers AEO infrastructure alongside CRM and integrations, connecting what a campaign spends to what it closes.
Kelly holds a Juris Doctor, which shows in how she treats data architecture: as something to be structured precisely rather than assembled and hoped over. She also runs workshops applying peak performance and flow state research to how business owners manage their own working day.
Most "we can't measure that" problems aren't measurement problems. What are they?
Infrastructure problems.
Almost everything can be tracked now. What is usually missing is the setup underneath it, or the setup exists but nobody configured it properly, so the same customer exists four times across three systems and every number you pull is already wrong before you open the report.
Measurement is the last step, not the first. It spits back decisions somebody made months ago. And the part nobody wants to hear is that you are usually the biggest thing standing in your own way. Fix the infrastructure, process the data, tag and segment it for what you actually need. Do that first and the measurement problem tends to solve itself!
