CEO and Founder
Bruce founded BKM Marketing in 2002 after fifteen years inside banking, and built it around a conviction formed on the client side: an agency is a service business first, judged on whether it surpasses what the client expected rather than on what it produces.
His banking career began in 1987 at Irving Trust, two months before Bank of New York launched a hostile takeover of the One Wall Street institution. When the next bank he worked for merged with PNC in 1996, he moved to the agency side. He has since helped lead more than 50 merger and acquisition programs, and in recent years launched Bank Merger Marketing, a specialty practice focused entirely on helping acquirers onboard new customers and employees.
That client-side grounding still shapes how BKM works. Bruce holds the agency to the same standard he applied as a buyer of marketing services: results that can be measured, and service that does not need chasing.
