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FEATURED ARTICLE:
[6] Tips to BOOST Direct Marketing Response | #6 Sustainable Efficiencies.

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  • Direct Marketing
  • Bank Marketing
  • Direct Mail Marketing
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BKM Marketing is a 100% carbon neutral business Read More

Direct Marketing, Financial Marketing, Marketing Strategies, Strategic Marketing, Digital Marketing Agency, Small Business Marketing, sustainability

BKM Marketing is now a 100% carbon neutral business.

"It Will Need to Be the Most Amazing Thing Humankind Has Ever Done" - Bill Gates on overcoming climate change

Direct Marketing, Financial Marketing, Marketing Strategies, Strategic Marketing, Digital Marketing Agency, Small Business Marketing, sustainability
By Bruce McMeekin
BKM in Forbes | How To Measure + Offset Your Agency’s Carbon Footprint Read More

Direct Mail Marketing, Direct Marketing, Digital Marketing Agency, Forbes, multichannel marketing, sustainability

BKM in FORBES | How To Measure + Offset Your Agency’s Carbon Footprint

BKM Marketing was recently featured in FORBES with our CEO Bruce McMeekin at the helm discussing the many reasons for assessing and reducing our agencies’ carbon footprint. It’s no secret...

Direct Mail Marketing, Direct Marketing, Digital Marketing Agency, Forbes, multichannel marketing, sustainability
By Bruce McMeekin
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Direct Mail Marketing, Bank Marketing, Direct Marketing, Financial Marketing, Marketing Strategies, Strategic Marketing, Digital Marketing Agency

Planning For Our Return

For the last three months the BKM Marketing team has been working remotely, just as much of the country has. As Massachusetts prepares to enter phase two of reopening, we too are getting...

Direct Mail Marketing, Bank Marketing, Direct Marketing, Financial Marketing, Marketing Strategies, Strategic Marketing, Digital Marketing Agency
By Bruce McMeekin
BKM Marketing working from home_social distancing Read More

Direct Mail Marketing, Bank Marketing, Direct Marketing, Financial Marketing, Marketing Strategies, Strategic Marketing, Digital Marketing Agency

Returning To Our Virtual Roots For A While

During these uncertain times, I want to assure you that the BKM Marketing team continues to work hard for you, and we will continue to fulfill our daily commitments without interruption. We...

Direct Mail Marketing, Bank Marketing, Direct Marketing, Financial Marketing, Marketing Strategies, Strategic Marketing, Digital Marketing Agency
By Bruce McMeekin
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Bank Marketing, Direct Marketing

BKM Launches Banking and Financial Services Division

BKM Marketing is pleased to announce the launch of our newly formed Banking and Financial Services practice. Richard A. Hall, a 20-year financial services industry veteran and 10-year...

Bank Marketing, Direct Marketing
By Bruce McMeekin
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Direct Mail Marketing, Direct Marketing

Does Direct Mail Still Matter? 

Everyone can agree that in 2015, if you're a marketer with no digital presence you're out of the game. With round the clock updates and messages from social networks, texts, and emails that...

Direct Mail Marketing, Direct Marketing
By Bruce McMeekin
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Direct Marketing

When marketing to new customers, are you a hunter or a trapper?

In your organization's marketing efforts, are you a hunter or a trapper? Most likely you are both. The bottom line is that the outcome is the same. Understanding the differences and how...

Direct Marketing
By Bruce McMeekin
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Bank Marketing, Direct Marketing

Why are 77% of marketers missing their revenue targets?

77% of marketers are not exceeding their revenue goals, according to a recent study by HubSpot. No question, the focus of today’s marketing organizations is all about social media, SEO,...

Bank Marketing, Direct Marketing
By Bruce McMeekin
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Bank Marketing

Bank Merger Marketing: Why aren’t acquired customers always considered NEW customers?

Directing a bank merger is a tremendous undertaking. Between consolidating systems, reviewing brand implications, evaluating locations, assessing operational impact and reassuring...

Bank Marketing
By Bruce McMeekin
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Bank Marketing

How can you reduce customer attrition in your upcoming bank merger?

The most critical factor and thus the most important part of a bank merger is making sure the value of the merger doesn’t walk out the door. Literally, preventing customers from leaving the...

Bank Marketing
By Bruce McMeekin
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