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FEATURED ARTICLE:
How can you best integrate direct mail with digital marketing?

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Bank Marketing

Bank Merger Marketing: Why aren’t acquired customers always considered NEW customers?

Directing a bank merger is a tremendous undertaking. Between consolidating systems, reviewing brand implications, evaluating locations, assessing operational impact and reassuring...

Bank Marketing
By Bruce McMeekin
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Bank Marketing

How can you reduce customer attrition in your upcoming bank merger?

The most critical factor and thus the most important part of a bank merger is making sure the value of the merger doesn’t walk out the door. Literally, preventing customers from leaving the...

Bank Marketing
By Bruce McMeekin
Learn 7 tips to improve small business lead generation for banks with BKM Marketing's expert bank marketing services. Boost your success today. Read More

Bank Marketing, Direct Marketing

Bank Marketing: 7 Tips to Improve Small Business Lead Generation

If you are a bank marketing professional, you no doubt understand what a challenge it is to convince small business owners and CFO's that it's time to switch banks. Even developing enough...

Bank Marketing, Direct Marketing
By Bruce McMeekin
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An MLK Day Tribute to Optimism

Martin Luther King, Jr. fought for the civil liberties of all Americans. His "I have a dream" speech ranks among the most prolific optimistic visions in American History. If you think...

By Bruce McMeekin
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Bank Marketing

Bank Marketing: Why are there still 7,083 banks in the U.S.?

This is the first in an occasional series about the evolution of bank marketing.

Bank Marketing
By Bruce McMeekin
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