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FEATURED ARTICLE:
How can you best integrate direct mail with digital marketing?

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Direct Marketing

Internet Marketing: Why start a blog, anyway?

Starting a blog can be difficult for a number of reasons. Many organizations have avoided doing so for so long, and have finally read something where they have been told how important it...

Direct Marketing
By Laura Costello
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Direct Marketing

Internet Marketing: What's all this buzz about "Creating Content"?

Over the past decade or so, the word "content" has become increasingly popular in the world of marketing. Marketers have always needed a bit of a creative edge - and that is becoming even...

Direct Marketing
By Laura Costello
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Direct Marketing

Internet Marketing: Thoughts on NEDMA 2013

This post is part of a series about Internet Marketing.

Direct Marketing
By Laura Costello
Internet Marketing: From text & hyperlinks to video & retargeting. What’s next after 20 years online?

It’s hard to believe that this week we saw the 20th birthday of the world wide web (thank you very much, Al Gore). In just twenty years, we’ve seen the internet go from a text page filled...

Direct Marketing
By Laura Costello
5 Reasons Why Banks Should Adopt An Inbound Marketing Program | BKM Marketing for Banks Read More

Bank Marketing, Direct Marketing

5 Reasons Why Banks Should Adopt An Inbound Marketing Program

In 2013, most marketers have probably heard the term “inbound marketing,” but may not have a solid idea of what it means and how it can help their organizations grow. In a sentence,...

Bank Marketing, Direct Marketing
By Laura Costello
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