Perspectives: Marketing Insights You Can Use Right Now

Bank Merger Communications: Printing and Mailing

Posted by Sam Ricco on Nov 05, 2013

As with any bank merger communication plan, hard copy printed and mailed communications are critical elements to the overall campaign. Not only are hard copy communications necessary for legal reasons, but they are also a great opportunity to develop a relationship and paint a positive image of your institution for your new customers. 

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Topics: direct mail, Bank Marketing, Financial Marketing, Banks, printing, print, Bank Merger Communications, Printing and Mailing

How to Lower Printing Costs, Part #5: It's all about Design

Posted by Sam Ricco on Sep 11, 2013

Working with great creative professionals is one of the most exciting parts of my job.  The magic they impart is incredible.  Hand them a creative brief and they come back with cool designs, unique formats, and fantastic use of color and paper stocks.   You may ask why a “printing and production” guy is working so closely with the creative team.  The answer is, as talented as these people are, they still need guidance and direction in order to keep within budget, meet postal specs and ensure their designs reproduce well on whatever medium you have chosen.

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Topics: direct mail, printing, print, Direct Marketing, direct mail regulations, USPS, creative, design

How to Lower Printing Costs: Part #4, Digital Printing

Posted by Sam Ricco on Aug 13, 2013

As more and more commercial printers are increasing their digital options (it is rare to find a printer that does not have some kind of digital press) the price of digital printing continues to fall, resulting in higher breakeven quantities between offset and digital.  Combined with an increase in print quality with the newer machines, digital printing has become a higher-quality, more cost effective option than ever.

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Topics: printing, print, digital printing, digital