“However beautiful the strategy, you should occasionally look at the results.” – Winston Churchill
At BKM Marketing, strategy reigns with a single purpose – it must focus on achieving the objectives and results our clients seek to accomplish.
In this era of “on demand everything,” it’s amazing how few marketers actually stop to consider the big picture. In our experience, clients that invest the time and resources to consider best practices and alternative approaches in the end find themselves executing faster and saving valuable execution dollars.We follow a “keep it simple” philosophy for developing marketing strategies. At the core, strategy evolves from the intersection of marketplace needs and the competitive landscape. BKM Marketing helps clients articulate their value proposition in the context of opportunity and constraints.
" Every successful marketing program begins with a solid strategy. "
- Marketplace needs assessment
- New customer acquisition
- Sales lead generation
- Database profiling and enhancement
- List acquisition
- Market segmentation
- Retention & loyalty programs
- Comprehensive marketing plans
- Brand launch and brand definition
- Marketing program design
- Competitive benchmarking
- Promotion and offer development
- Event marketing planning