How does BKM Marketing improve lawn care sales?

BKM Marketing uses a multitouch and multichannel strategy, combining highly personalized direct mail with targeted digital display ads to improve response rates and overall sales volume.

What are the results of integrating digital ads with direct mail for lawn care?

Case studies show that incorporating targeted digital ads alongside direct mail can drive up to an 87% lift in sales compared to traditional methods alone.

Easy All-in-One B2B Marketing Programs

BKM, and our Account Manager Sam in particular, is always responsive and easy to get ahold of which is very important for us. Their ability not only to execute exactly what we want efficiently but also provide honest feedback and recommendations goes above and beyond what you'd expect. This is a very knowledgeable and organized group that works diligently and patiently with you from the planning process to the analytics of a project.

Andy Canniff

Lawn Doctor

BKM Marketing’s efforts had a significant impact on the business’ leads and sales. They managed the project very well, making sure that all constituents adhered to the timeline, and the team leveraged their expertise to advise the internal staff on best practices.

Tom Casey

Old Sod Travel

After working with BKM Marketing Associates, Inc. for nearly two decades, the client can’t imagine a better partner. They know the industry, are easy to work with, and can produce effective content strategies. For one year, in particular, they were able to increase sales by approximately 50%.

Andy & Amanda

GM & Marketing Communications Coordinator

BKM-Marketing-B2B-Professional-Services-Banner-1

Integrating Direct Mail & Digital

Blending traditional and digital strategies can be a game changer for your campaigns. | 8 steps to create marketing campaigns

Download

Young business person juggle with new idea concept

Brands Merging Direct Mail with Digital Marketing

Success Stories of Brands Merging Direct Mail with Digital Marketing

Download

Attractive young man standing and holding a phone with arrows and message icons

Analytics + Direct Mail

Combining Data-Driven Insights: Digital Analytics + Direct Mail

Read

Podcast

How to Blend Direct Mail Marketing with Your Digital Strategy

Listen

Increasing Your Business's B2B Marketing Success Rate

Part 1: Key tips based on business buying behavior regarding increasing your business's B2B Marketing Success Rate.

Read

Close up of businesswoman holding graphs in hand

Marketing Strategies Report

B2B Marketing Success Rate can be downloaded below.

Download

B2B Customer Acquisition

CLIENT - ROCKLAND TRUST

Strategic acquisition creating targeted messaging & offers for both existing customers and prospects while aligning all communications with the bank’s brand..

VIEW THE CASE STUDY

Integrated Marketing Strategy

CLIENT - ADP

Creative concepts that use a round, dimensional package to visually reinforce PES as a comprehensive “360° Solution” to further motivate the audience to...

VIEW THE CASE STUDY

Integrated Marketing Strategy & Website Lead Generation | CCA Website by BKM Marketing

Lead Generation Website

CLIENT - CCA

Significant traffic and sales targeting content, email outreach, and search programs - in conjunction with event marketing - to their 4 key personas...

VIEW THE CASE STUDY

B2B Professional Services Marketing FAQs

How do you measure ROI?

We track campaign performance across channels to connect marketing efforts to pipeline and revenue.

How do you target the right companies?

We use data and segmentation to build precise audience lists based on industry, role, and intent.

Does direct mail work for B2B marketing?

Yes. Direct mail cuts through digital noise and helps reach decision-makers more effectively when combined with digital channels.

With BKM Marketing's Direct Mail and Digital eGuide

Expertly targeted marketing lists
Personalized offers and pricing strategies
Messaging using both direct mail and synchronized digital ads to their household devices with 0% waste
Free USPS Informed Delivery® email to engage prospects even before the mail arrives

Adding “more green” to the Lawn Doctor bottom line since 2001!

For more information and to get started, fill out this simple form. Or contact Sam Ricco at 781-741-8005, ext. 801 or sricco@bkmmarketing.com.

ACCOMPANYING BLOG POST with SOCIAL

Marketing That Builds Pipeline for B2B & Professional Services

Reach high-value decision-makers with campaigns designed for long sales cycles and measurable ROI.

25+ Years Helping Grow Smarter

For more than 25 years, BKM Marketing has partnered with brands to drive measurable growth through integrated marketing systems.

Why B2B Marketing Falls Short

Digital channels are saturated and expensive

Hard to reach decision-makers directly

Long sales cycles with unclear attribution

Low response from generic campaigns

A More Effective Way to Reach Decision-Makers

B2B Marketing That Performs

What Our Clients See

Andy Canniff

Tom Casey

Andy & Amanda

Integrating Direct Mail & Digital

Brands Merging Direct Mail with Digital Marketing

Analytics + Direct Mail

Podcast

Increasing Your Business's B2B Marketing Success Rate

Marketing Strategies Report

B2B Customer Acquisition

CLIENT - ROCKLAND TRUST

Integrated Marketing Strategy

CLIENT - ADP

Lead Generation Website

CLIENT - CCA

Direct Mail

Digital Ads

"Seen Everywhere”

Direct Mail + Targeted Online Ads = More Visibility, More Calls, More Customers

Start Your Strategy >

B2B Professional Services Marketing FAQs

How do you measure ROI?

How do you target the right companies?

Does direct mail work for B2B marketing?

With BKM Marketing's Direct Mail and Digital eGuide

Adding “more green” to the Lawn Doctor bottom line since 2001!

For more information and to get started, fill out this simple form. Or contact Sam Ricco at 781-741-8005, ext. 801 or sricco@bkmmarketing.com.

USEFUL LINKS

BANK MERGERS & ACQUISITIONS