How does BKM Marketing improve lawn care sales?

BKM Marketing uses a multitouch and multichannel strategy, combining highly personalized direct mail with targeted digital display ads to improve response rates and overall sales volume.

What are the results of integrating digital ads with direct mail for lawn care?

Case studies show that incorporating targeted digital ads alongside direct mail can drive up to an 87% lift in sales compared to traditional methods alone.

Easy All-in-One B2B Marketing Programs

BKM, and our Account Manager Sam in particular, is always responsive and easy to get ahold of which is very important for us. Their ability not only to execute exactly what we want efficiently but also provide honest feedback and recommendations goes above and beyond what you'd expect. This is a very knowledgeable and organized group that works diligently and patiently with you from the planning process to the analytics of a project.

Andy Canniff

Lawn Doctor

BKM Marketing’s efforts had a significant impact on the business’ leads and sales. They managed the project very well, making sure that all constituents adhered to the timeline, and the team leveraged their expertise to advise the internal staff on best practices.

Tom Casey

Old Sod Travel

After working with BKM Marketing Associates, Inc. for nearly two decades, the client can’t imagine a better partner. They know the industry, are easy to work with, and can produce effective content strategies. For one year, in particular, they were able to increase sales by approximately 50%.

Andy & Amanda

GM & Marketing Communications Coordinator

eBook

Augmenting Digital Marketing with Direct Mail | 6 Tips to Boost Response Rate for Lawn Care

Download

Guide

Your Guide to Successful Direct Mail for Lawn Care Franchises

Download

Case Study

Lawn Care Brand Achieves 53% to 87% Sales Lift by Linking Online Banner Ads to Direct Mail

Read

Podcast

How to Blend Direct Mail Marketing with Your Digital Strategy

Listen

Article

Want More Lawn Care Sales? Connect More Marketing Channels

Read

Podcast

Sudden Relevancy of Direct Mail

Listen

Direct Mail

LEVERAGE DIGITAL ADS TO DRIVE DIRECT MAIL SALES

Traditionally direct mail only, Lawn Doctor franchisees test the impact of adding highly targeted banner ads to their direct mail campaigns, increasing sales by reaching their customers both off-and online...

VIEW THE CASE STUDY

Patriot Lawn Care

MULTI-CHANNEL, MULTI-TOUCH DRIVES RESULTS

See how Patriot Lawn Care turned a stagnant direct mail program into a high-performing, integrated campaign that drove more leads, stronger brand awareness, and measurable ROI. Reveal the importance...

VIEW THE CASE STUDY

Lawn Doctor

MARKETING GROUPS DRIVE CUSTOMER ACQUISITION

Lawn Doctor, Inc. provides a wide variety of lawn care services such as fertilization, seeding, aeration and insect control. The company operates using a franchise model and relies on individual franchisees to drive sales...

VIEW THE CASE STUDY

B2B Professional Services Marketing FAQs

How do you measure ROI?

We track campaign performance across channels to connect marketing efforts to pipeline and revenue.

How do you target the right companies?

We use data and segmentation to build precise audience lists based on industry, role, and intent.

Does direct mail work for B2B marketing?

Yes. Direct mail cuts through digital noise and helps reach decision-makers more effectively when combined with digital channels.

With BKM Marketing's Direct Mail and Digital eGuide

Expertly targeted marketing lists
Personalized offers and pricing strategies
Messaging using both direct mail and synchronized digital ads to their household devices with 0% waste
Free USPS Informed Delivery® email to engage prospects even before the mail arrives

Adding “more green” to the Lawn Doctor bottom line since 2001!

For more information and to get started, fill out this simple form. Or contact Sam Ricco at 781-741-8005, ext. 801 or sricco@bkmmarketing.com.

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Marketing That Builds Pipeline for B2B & Professional Services

Reach high-value decision-makers with campaigns designed for long sales cycles and measurable ROI.

25+ Years Helping Grow Smarter

For more than 25 years, BKM Marketing has partnered with brands to drive measurable growth through integrated marketing systems.

Why B2B Marketing Falls Short

Digital channels are saturated and expensive

Hard to reach decision-makers directly

Long sales cycles with unclear attribution

Low response from generic campaigns

A More Effective Way to Reach Decision-Makers

B2B Marketing That Performs

What Our Clients See

Andy Canniff

Tom Casey

Andy & Amanda

eBook

Guide

Case Study

Podcast

Article

Podcast

Direct Mail

LEVERAGE DIGITAL ADS TO DRIVE DIRECT MAIL SALES

Patriot Lawn Care

MULTI-CHANNEL, MULTI-TOUCH DRIVES RESULTS

Lawn Doctor

MARKETING GROUPS DRIVE CUSTOMER ACQUISITION

Direct Mail

Digital Ads

"Seen Everywhere”

Direct Mail + Targeted Online Ads = More Visibility, More Calls, More Customers

Start Your Strategy >

B2B Professional Services Marketing FAQs

How do you measure ROI?

How do you target the right companies?

Does direct mail work for B2B marketing?

With BKM Marketing's Direct Mail and Digital eGuide

Adding “more green” to the Lawn Doctor bottom line since 2001!

For more information and to get started, fill out this simple form. Or contact Sam Ricco at 781-741-8005, ext. 801 or sricco@bkmmarketing.com.

EXPERIENCE A DIFFERENT LEVEL OF PARTNERSHIP WITH SEASONED DIRECT MARKETING EXPERTS.

BKM MARKETING AGENCY