Integrated Marketing Strategy & Website Lead Generation
CLIENT: CCA
Challenge
The Construction Consulting Associates (CCA) website is CCA’s primary driver for lead generation. Upon the initial site launch CCA experienced decent website traffic but much of that traffic was not converting into sales leads.
Solution
BKM Marketing developed an integrated marketing plan targeting content, email outreach and search programs - in conjunction with event marketing - to their 4 key personas.
Program Elements
Content Creation and Promotion: Thought leadership content posted through the CCA website and promoted through social channels
Organic Search: Maximizing top-performing keywords and content through focused SEO efforts
Email Marketing: Drive new site visitors through pre- and post-event and conference sponsorship outreach, and reengage past site visitors with targeted content based on their expressed interests
Results
CCA experienced significant traffic and sales lead growth YoY:
