BKM Marketing Logo
  • Who We Are
    • Team/Partners
    • Clients
    • Careers
    • Contact
  • Performance Marketing
    • Direct Mail
    • Performance Marketing
    • For Agencies
    • Our Work
  • For Banks
    • Grow
    • Differentiate
    • Analyze
    • Mergers/Conversions
      • Bank Merger Marketing
      • System Conversion Communications
    • Thought Leadership
    • Our Work
  • Our Thinking
    • Blog + Insights
    • In the News
  • Resource Library
    • Marketing Guides + Reports
    • Videos + Best Practices
    • Bank M&A Newsletters
  • LET'S CONNECT
OUR WORK
LEVERAGING AN INTEGRATED MARKETING COMMUNICATIONS STRATEGY

TO COMMUNICATE BANK CHANGES BEYOND THE REGULATORY REQUIREMENTS

CLIENT: SOUTH SHORE BANK

BKM Marketing Case Study - South Shore Bank Collateral - In-Branch Signage

Integrating varying In-Branch Print Collateral to inform Customers of upcoming changes | South Shore Bank

BKM Marketing Case Study - South Shore Bank Collateral - Instagram Social Media Announcement

Capitalizing on Instagram Social Media Marketing Campaigns to communicate upcoming changes directly to Customers | South Shore Bank

BKM Marketing Case Study - South Shore Bank Collateral - Direct Mail Branch Change Notifications

Strategically sending Direct Mail Marketing Communications to Customers in order directly + personally inform | South Shore Bank

BKM Marketing Case Study - South Shore Bank Collateral - Social Media Announcements

Integrating Social Media Marketing Campaigns on varying platforms in order to communicate upcoming changes to a wider subset of Customers | South Shore Bank

BKM Marketing Case Study - South Shore Bank Collateral - Social Media Timeline

Strategic Social Media Marketing Campaign Timeline to effectively inform and update Customers in realtime | South Shore Bank

Summary

Certain changes at banks and financial institutions are required to be communicated to customers and to the public. Often what satisfies the regulatory requirement falls short of meeting the customer experience. For example, our client, South Shore Bank was updating their branch lobby hours on Saturdays. From a compliance perspective the Bank has a regulatory requirement to post the changes within the impacted branches and to their website. To ensure minimal disruption with their clients the Bank chose to take communicate this change on a larger scale and leveraged an integrated campaign including in branch communications, a mailing to their customers, a dedicated landing page, and social media.

Objective

Communicate a change in the Bank’s branch hours in a way that will meet the regulatory requirement but also improve the client experience to minimize disruption to how they [their client’s] bank.

Challenge

South Shore Bank was making a change to their in-person banking hours on Saturdays. The catch was that the change was impacting some branches and not others. Therefore it was important to communicate which branches were being impacted and which branches were keeping hours on Saturday.

Solution

To ensure minimal client disruption while meeting the regulatory requirement to communicate changes in hours, BKM Marketing worked with South Shore Bank to develop an integrated communication strategy leveraging multiple channels to communicate the change. Communication to clients began 45-days before the change took place and communication continued after the change period to reenforce where and how clients could continue to bank on Saturdays.

Program Elements

The communications highlighted which banking locations were maintaining their full service Saturday hours. In addition the mail piece and in-branch signage highlighted the alternate ways clients could continue banking on Saturdays including online, mobile, at ATMs, and through the Bank’s Face2Face® Virtual Teller Service.

The following integrated channels were leveraged to communicate the change in banking hours:

  • Branch Print Collateral
  • Direct Mail
  • Social Media
  • Digital Communications
  • Website Announcements
  • Dedicated Landing Page
Download South Shore Bank Case Study
BKM'S CUSTOM SOLUTION
Bank Merger Marketing Program Elements

Direct Mail

Social Media

Branch Collateral

Digital Communications

Dedicated
Landing Page

Online Announcements

BKM MARKETING Affiliations - ECHO
BKM Marketing Agency Forbes Council 2023
BKM MARKETING Affiliations - NEDMA
BKM-Marketing-top_clutch.co_direct_marketing_company_2023
BKM MARKETING Affiliations - Hubspot
BKM Marketing - Bank Merger Marketing - AMI Accredited Agency
BKM MARKETING Affiliations - 2020 AICPA SOC Logo
BKM MARKETING Affiliations - NEFMA
BKM MARKETING Affiliations - Clutch 3 Review Badge for Footer
BKM MARKETING Affiliations - The Financial Group
footer-logo

EXPERIENCE A DIFFERENT LEVEL OF PARTNERSHIP WITH SEASONED DIRECT MARKETING EXPERTS.

75 SGT. WILLIAM B. TERRY DRIVE
SUITE 2035
HINGHAM MA 02043
781-741-8005 INFO@BKMMARKETING.COM

USEFUL LINKS
  • Who We Are
  • Direct Marketing
  • For Banks
  • Blog
  • Let's Connect
  • Careers
BANK MERGERS & ACQUISITIONS
  • PLANNING. STRATEGY. COMMUNICATION. INTEGRATION.
  • BMM Bank Merger Marketing by BKM Marketing Logo
  • BANK MERGER MARKETING by BKM

    ©2025. ALL RIGHTS RESERVED
    PRIVACY POLICY