Client had been running the same lawn care marketing campaign season over season and was looking to improve response and lawn care sales volume through their seasonal prospect campaign.
Highly personalized letter including a customized landscaping and lawn care offer based on specific services and approximate lawn size.
Based on prior success with clients experiencing the same lawn care marketing fatigue in a crowded space, BKM Marketing recommended testing a multitouch and multichannel marketing strategy to determine if additional touch points would improve response and overall sales.
Overall Patriot lawn had an 28.3% lift in sales from prospect records between the 2020 and 2022 spring campaigns.
Across all records targeted in the 2022 direct mail campaign, incorporating targeted digital ads drove an 87.10% lift in sales.
Among prospect records, mailing records twice drove a 53.15% lift in sales vs. records mailed once.
*PNS: Previously mailed and inquired but did not purchase; Cancelled: Previous customers who cancelled - win back.
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75 SGT. WILLIAM B. TERRY DRIVE
HINGHAM MA 02043