Challenge:
First National Bank of Omaha looked to announce their new Fiat Chrysler Automobiles (FCA) BusinessLink Business Edition® and Mopar Business Edition® MasterCard products. While competition in the business credit card product space can be challenging, the BusinessLink and Mopar cards offered bonus rewards for FCA purchases - a valuable benefit for current BusinessLink and Mopar customers.
Solution:
BKM developed a program strategy for First National that encompassed all elements of the product launch for both the BusinessLink and Mopar customer outreach. All communications promoted the new cardholder offers, with a strong call-to-action driving customers to apply. Elements included:
- Email Outreach: to current Mopar customers
- Direct Mail Outreach: to current BusinessLink customers
- Dealership Sales Tools: supporting card promotion to customers, including window clings, posters, table tents and overview brochures that detailed product benefits and provided an application to apply
Program Elements:
- Creative Services
- Direct Mail
- Digital Marketing
- Sales Collateral
