For years banks have learned that they need to leverage the vast amount of customer data available to them to improve their marketing and servicing capabilities. While the concept makes sense and is used across most leading companies in other industries, banks have severely trailed putting their data into action - and benefiting from what their data can deliver.
Converting customer and prospect data into action is what BKM Marketing defines as Opportunity Analysis; using data to grow. For BKM, these opportunities are broken down into three key offerings:
- Go-to-Market program development and execution
- Segmentation and analysis
- Competitive differentiation
We understand the challenges that banks face in accessing and using their data in productive ways. That is why we work with each of our clients to create solutions that are based on their needs and unique situations. Click one of the links above to learn more or contact us to discuss how we can help develop the right program for your institution.