It’s nearly impossible today to focus any content around sustainability and not touch upon ESG - especially for companies like ours (BKM Marketing), with a client base that is deeply rooted in financial services. But what is ESG, and why should you care? If you don’t create corporate policies or procedures, or have regulators to answer to, does it affect you?
Per Investopedia, “Environmental, social, and governance (ESG) criteria are a set of standards for a company’s operations that socially conscious investors use to screen potential investments. Environmental criteria consider how a company performs as a steward of nature. Social criteria examine how it manages relationships with employees, suppliers, customers, and the communities where it operates. Governance deals with a company’s leadership, executive pay, audits, internal controls, and shareholder rights.”
Environmental Criteria is probably the easiest to wrap your head around - this includes the energy and resources a company takes from the environment, and the byproducts created for taking it. This, of course, includes carbon emissions that are responsible for climate change.
Social Criteria refers to a company’s approach to the relationships between them and the people and communities they do business with. Diversity, inclusion, and equality are the basis of this standard.
Governance Criteria are the practices and procedures which your company uses to make decisions, meet the needs of stakeholders, and do so while complying with the law. This criteria is probably the easiest to check, as companies have had certain codes of conduct long before the term ESG was coined.
Increasingly, investment firms have been examining companies’ ESG criteria, and are only investing in those that avoid certain risk factors. Per Investopedia, “In years past, socially responsible investments had a reputation for requiring a tradeoff on the investor's part. Because they limited the universe of companies that were eligible for investment, they also limited the investor's potential profit. "Bad" companies sometimes performed very well, at least in terms of their stock price. More recently, however, some investors have come to believe that ESG criteria have a practical purpose beyond any ethical concerns. By following ESG criteria, they may be able to avoid companies whose practices could signal a risk factor—as evidenced by BP's (BP) 2010 oil spill and Volkswagen's emissions scandal, both of which rocked the companies' stock prices and resulted in billions of dollars in associated losses.”
Additionally, companies should care if they want to retain talent and increase profits.
People are embracing ESG. People want to work for companies that give back to their communities, they want to shop at places that pay their employees a fair wage and prioritize health and safety, and they understand that the long-term return on their personal investments is a more sustainable global community.
There’s an old saying that goes “The best time to plant a tree was 20 years ago. The second-best time is now”. The same can be said for prioritizing ESG criteria.
Does your company have any ESG measures in place that make you proud to work there? Either submit a comment below or feel free to email me at mallinson@bkmmarketing.com
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