Who visits your website (or doesn’t)? What content should you highlight to get the right people there? Do you really know and understand who your buyers are in order to target them effectively?
In order to get started, you need to define and understand your company’s value proposition. What do you offer your customers that others can’t? What challenges do you solve for them? While this isn’t always easy, you may end up learning something about your business that you didn’t realize! And don’t worry - we’ll provide you with some tips and ideas on how to get the process started. But first, let’s take a step back and explain what buyer personas are and why they are so important.
Buyer personas are defined as fictional and generalized representations of your ideal potential customers. The strongest buyer personas are based on data and market research, which has been conducted through insights from your customer base.
Buyer personas can be used in all departments: marketing, sales, product and services. When all departments understand who your ideal customers are, they are able to target them more effectively through your marketing efforts and sales cycles.
Once you establish your buyer personas they will be the main drivers for your content creation, in helping you develop or improve your products, and improving services from customer acquisition to customer retention and anything in between. For example, when a business segment by buyer persona, they can adjust their messaging strategy based on the specific needs of each of their targeted personas.
Now that you know what buyer personas are and why they’re so important we’ll discuss how to create your own personas.
HubSpot offers some practical methods for gathering the necessary information you need in order to develop personas:
We can help you create buyer personas even further when you download the buyer persona ebook. This guide will provide you with tools to easily organize research and includes tips and tricks for:
Download your free guide today!