We are pleased to announce that BKM's very own Bruce McMeekin recently published some guest contributed content that we think our readers will want to hear more about. His post, USPS Is Changing the Way Brands Use Direct Mail — and It's Free was recently published to Target Marketing. As he explains in his article, "Direct mail already powers marketing results that provide a high ROI for savvy brands that use the medium wisely. And with the U.S. Postal Service’s recent launch of Informed Delivery, these results can become dramatically stronger, without adding a penny to direct mail campaign costs." Read more from Bruce's article on Target Marketing and learn how you can start taking advantage of Informed Delivery from the USPS in your own business.
Direct mail already powers marketing results that provide a high ROI for savvy brands that use the medium wisely. And with the U.S. Postal Service’s recent launch of Informed Delivery, these results can become dramatically stronger, without adding a penny to direct mail campaign costs.
Many people don’t know that USPS scans virtually every piece of mail it processes. Now that the USPS option that really took hold in 2017 is becoming even more popular, consumers know that they can sign up for Informed Delivery at USPS.com and receive a morning email with images of their incoming mail. Users can also view their daily mail on the Postal Service's mobile app or a personal online dashboard... READ MORE
What did you think of Bruce's post? Have you checked out Informed Delivery and some of these enhancements coming from the USPS yet? Let us know in the comments.