When calculating our carbon footprint, BKM considers factors both relative to our business, and those on behalf of the business we do for our clients.
HOW WE'RE MAKING CHANGE
We begin by analyzing our utility bills from our Braintree office. We calculate annual air travel per employee. We factor in how far each employee was commutes to work. We look at where our servers are hosted.
We total the number of pieces of marketing material we print for our clients annually. We look at the type of paper used, and how much of it was made from post-consumer waste. We average how many miles each piece travels from a paper mill to a consumer’s hands.
We plug all these variables into our carbon calculator and figure out how many metric tons of carbon BKM uses annually. We translate these totals into the number of trees we need to plant in order to offset our carbon footprint, and make a donation to One Tree Planted.
THE BKM IMPACT
1,000 PIECES OF MAIL PRODUCED = $1 DONATION = ONE TREE PLANTED