Our Work: New Product Launch/Customer Acquisition

  • FCA Signage.png

    Dealership Signage

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    BusinessLink Customer Mail

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    Mopar Email and Banner

Client: First National Bank of Omaha


First National Bank of Omaha looked to announce their new Fiat Chrysler Automobiles (FCA) BusinessLink Business Edition® and Mopar Business Edition® MasterCard products. While competition in the business credit card product space can be challenging, the BusinessLink and Mopar cards offered bonus rewards for FCA purchases - a valuable benefit for current BusinessLink and Mopar customers . 


BKM developed a program strategy for First National that encompassed all elements of the product launch for both the BusinessLink and Mopar customer outreach. All communications promoted the new cardholder offers, with a strong call-to-action driving customers to apply. Elements included: 

  • Email Outreach: to current Mopar customers
  • Direct Mail Outreach: to current BusinessLink customers
  • Dealership Sales Tools: supporting card promotion to customers, including window clings, posters, table tents and overview brochures that detailed product benefits and provided an application to apply

Program Elements:
  • Creative Services
  • Direct Mail
  • Digital Marketing
  • Sales Collateral