Bear State Bank reached a definitive agreement to acquire Metropolitan Bank. As a result, Bear State reached out to BKM to develop a comprehensive merger communications program in order to retain Metropolitan Bank customers and ease possible customer anxiety about the transition.
Using a proprietary customer identification process, BKM worked with the Bear State marketing team to create four branded communications for the Metropolitan Bank customer base:
In addition, BKM created digital assets that were incorporated into an Online Hub for customers to access up-to-date conversion details.
The BKM team is phenomenal. When you are a community bank, you wear a lot of hats and working with a team that understands that and is comfortable helping you manage such large, complex projects on a tight timeline is invaluable.
Shelly Loftin Chief Marketing Officer, Bear State Financial