Perspectives: Marketing Insights You Can Use Right Now

Adopt an employee-first methodology during a bank merger

Posted by Megan Allinson on Jul 25, 2019

Federal regulators are becoming more and more receptive to large bank deals — bank merger approvals have sped up under the Trump administration. As the landscape resets to include larger combinations, the financial rationale is dependent upon combining institutions exploring and addressing the needs of all constituents impacted by these mergers.

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Topics: Bank Marketing, Bank Merger Communications, Banking and Financial Services, News

BKM Hires Megan Allinson as Integrated Marketing Director

Posted by Laura Costello on Oct 05, 2017

BKM Marketing is pleased to announce the hiring of strategic marketer, Megan Allinson

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Topics: News

BKM Launches Banking and Financial Services Division

Posted by Bruce McMeekin on Jan 26, 2016

BKM Marketing is pleased to announce the launch of our newly formed Banking and Financial Services practice. Richard A. Hall, a 20-year financial services industry veteran and 10-year client of BKM Marketing recently joined the firm to lead the practice.

As Head of Banking and Financial Services, Rick will focus on developing strategic solutions for BKM’s banking clients and expand the necessary capabilities for BKM to address the increasing demand for banks to build innovative and differentiated competitive offerings. In addition, he will focus on expanding the company’s market leading bank merger communications offering.

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Topics: Banking and Financial Services, News