BANK AND FINANCIAL SERVICES SOLUTIONS

Perspectives: Marketing Insights You Can Use Right Now

Bank Merger Communications: Creative Development

Posted by Laura Costello on Oct 25, 2013

Creative development is a part of any major communications process. Image, text, and video elements can all play a role in marketing programs, but in bank merger communications it's especially important to keep your goals and purpose in sight at all times.

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Topics: Bank Marketing, Financial Marketing, creative, design, Bank Merger Communications, strategy, Creative Development

How to Lower Printing Costs, Part #5: It's all about Design

Posted by Sam Ricco on Sep 11, 2013

Working with great creative professionals is one of the most exciting parts of my job.  The magic they impart is incredible.  Hand them a creative brief and they come back with cool designs, unique formats, and fantastic use of color and paper stocks.   You may ask why a “printing and production” guy is working so closely with the creative team.  The answer is, as talented as these people are, they still need guidance and direction in order to keep within budget, meet postal specs and ensure their designs reproduce well on whatever medium you have chosen.

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Topics: direct mail, direct mail regulations, USPS, Direct Marketing, printing, print, creative, design