BANK AND FINANCIAL SERVICES SOLUTIONS

What We Do

Delivering strategic marketing solutions informed by industry insights

BKM Marketing delivers integrated marketing solutions driven by pragmatic strategic insight, pinpoint targeting, impactful creative, and quality program execution.  

Our business approach empowers clients with advantages that differentiate BKM from traditional agencies, marketing firms, or production-driven services firms:

  • You are always connected to the experts, with all of our programs both led and managed by industry veterans
  • You experience a different level of partnership while we work with you to truly understand your unique challenges and create programs that deliver results.
  • You succeed with the team that is hand-picked for you, as we select the creative talent, media, data sources and production team from our extensive network of partners 
  • You receive recommendations for the most appropriate solutions to reach your goals, since we are not tied to specific media or products that are one size fits all.
  • You rest easy that whether you have a quick-turn need or long-term strategic goals (or anything in between), our business model allows us to scale up and down in moments to accommodate you

Balancing Inbound and Outbound Marketing Strategies

A well-balanced marketing portfolio leverages a mix of inbound and outbound media and tactics to best reach your target audience - maximizing their engagement and increasing conversions.

So how do you best go about rebalancing your marketing portfolio? Download Balancing Inbound and Outbound Strategies: Effective Integrated Marketing in Action today and learn more.GET YOUR STRATEGY GUIDE

Targeted programs designed just for you
Differentiating creative that drives results
Highest quality program execution

 

Who We Work With

Marketers

We help a wide range of B2B and B2C marketers grow their brands and improve sales results, especially in the following industries:

  • Franchising
  • Home Improvement Companies
  • Professional Services Firms
  • Engineering and Construction Management
  • Hotels and Travel Marketers
  • FinTech
  • Colleges and Universities
  • Software Companies

We typically interface with Chief Marketing Officers and their teams.  However, we will occasionally work with smaller companies that need help to aggressively grow their business.  

 

Other Marketing Firms

BKM Marketing’s model is often leveraged by other firms that require additional expertise and resources to service their own clients—especially in the areas of creative services and marketing program execution.  We’ll typically partner with these firms on a blind basis and deliver programs via their own email addresses and branding.  Example partners include:

  • Creative agencies
  • Research companies
  • Printers
  • Lettershops
  • Marketing services firms

 

Financial Services

BKM has a speciality focus in Financial Services, with an industry-centric practice dedicated to address the strategic marketing needs of banks, credit unions, specialized financial services firms and B2B payment service providers.

No matter the size of the institution, BKM brings in-depth industry expertise to each relationship and a passion to see our clients succeed. With capabilities built from decades of first-hand experience, we provide our clients with custom solutions designed to help them Grow, Differentiate and Analyze their marketing initiatives.

Learn more about BKM's Financial Services practice