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Travel & Leisure
Companies that compete for an increasingly competitive share of the travel and leisure market possess unique marketing challenges such as combating seasonality, optimizing capacity and utilization, Internet reviews, and thriving in a down economy. In our experience, direct marketing discipline offers this industry the best means of protecting market share and encouraging trial. Our capabilities are derived from work with brands that include Travelocity Business, The Mountain Club on Loon, and more. Specific BKM Marketing strengths include: |
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Customer profiling against lifestyle, psychographic and modeled behaviors to understand what makes your customers unique |
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Highly targeted database development |
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Innovative promotional offer strategies and partnerships |
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Stunning creative work to pique audience desire and want |
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Versioned on-demand print and electronic messaging |
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Email marketing to past visitors or passengers |
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Experiential marketing to ensure traveler expectations are met
or surpassed |
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