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High Technology
BKM Marketing earned the Gold Award from the New England Direct Marketing Association in 2007 AND 2008 for developing the most effective high technology campaigns. This recognition stems from years of experience helping high technology companies such as ADP, iPass, Ingenio (now AT&T), Mercury (now HP), Veritas, and Trend Micro with challenges that are unique to influencing IT buyers. These include long sales cycles, implementing campaigns in engineering-driven cultures, battling for VAR “shelf space,” lead qualification to focus sales efforts, RFP marketing, developing relevant content to create demand, and engaging multi-disciplinary decision makers (CTO, CIO, CMO, CFO, etc.). These challenges lend themselves to specific expertise areas, such as: |
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Database development emphasizing finding exact “contacts” in a target company in addition to “job function” |
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Distilling value propositions that target specific pain points |
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Developing campaigns that integrate web marketing, email, direct mail and telephone |
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Crafting creative programs that break through this very cluttered marketing arena |
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Bridging the gap between marketing and sales early in the campaign development process |
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