Communicate efficiently and effectively to your customers and members
While most bank marketers are challenged each day to determine the right frequency and level of communication to their customers, this is never truer than when faced with a disruptive event like a merger or core system conversion. Success lies not only with seamless transition in order to limit negative impact to customers - but also in what they need to know and when they know it. This is the responsibility of the bank marketer.
Developing a proactive set of communication strategies is critical in order to successfully meet the inevitably short timeframes that come with the process. As a result, we developed a turnkey model to help your bank address these critical events.
We understand the challenges that exist to develop and execute a successful merger and conversion communications program and have many clients that have discovered the true value of a marketing partner that has delivered successful programs over many years. See below for more information about how we can help you with your merger or conversion communications program.
Best practices for bank merger communications
The Bank Merger Marketing Best Practices guide will help your institution build a plan for a successful brand integration and systems conversion.
The Guide includes helpful tips for developing your communications strategy, guiding creative development, consolidating data and more.